Millions of people use social media every day. And if you’re a boss babe in business, you’re probably already sharing about your services or products on at least one channel.
But how do you know if you’re using the right channel?
Spending time creating content is a big part of most businesses so choosing the best channel is no joke.
In our workbook, How To Decide Your Social Media Platforms, we break down 8 major social media channels, their users, age groups, and other key stats so you can see a side-by-side comparison of the key need-to-know info. Plus, we explore how to manage your content creation process from batching to outsourcing to repurposing content so you can get the most out of it.
But for now, we’re sharing our go-to tips for choosing your social platforms.
Step 1: Analyze Your Audience
When you check out the workbook, you’ll see how certain platforms might attract certain types of customers. From age to how long they spend on the platform itself, the data can be helpful.
But what’s more helpful is aligning that info with what you know about your customers.
Are they big on Facebook groups? Do they buy things right off Insta? Are they looking for more info on your qualifications? Do they just like to use social media to have fun? Different types of customers will use different platforms for their own reasons. And getting clear on how your customers use social and when can help you make the most of the platforms you’re on.
Step 2: Find Out Where Leads Already Come From
It’s easier to keep a customer than find a new one. So, be sure you have some info on where your customers are already coming from.
If most of your customers come from one platform, you may want to try a few others while focusing most of your time on the one that’s already working for you.
Step 3: Check-In With What’s Trending
Trending platforms or content creation moves can tell you a lot about what might work for your business.
Even if you never blow up on TikTok, if you could connect with more clients there, and you might like to try, go for it!
While you don’t need to be on a channel just because it’s popular, it’s also important to try out what’s already trending.
You never know, it might just work out for you!
The Bottom Line For Babe Business Owners On Social
Being on more than one platform on social media can be super helpful when it comes to marketing your business. And knowing your audience and how you already get customers can help you decide on where to spend your energy when it comes to content creation.
So, as you create your vision for the next few months of social media content, be sure to consider what platforms will get you the most for your hard work!
We’ll see you on the socials!