It’s Valentine’s Day Babes! And what better way to show some love to your business than with a little TLC for your SEO.
Now, we get it.
It might not sound so lovely, and it might even make you a bit nauseous...
But your business deserves better SEO and you deserve to make all your hustle worth it.
So hear us out.
SEO is more than just a term you hear thrown around by internet gurus.
It’s a way to show up in online searches your ideal clients are already making online.
Plus, it’s totally worth it because it makes everything you write online work harder for you!
(And of course, if you’re reading this, it means our SEO strategy is working, so we’re speaking from experience!)
Today our resident SEO Copywriter Nicole (who’s getting our little blog more views than ever lately…) is sharing 3 reasons your business should fall in love with SEO.
And the best part is there’s no bro-y jargon or tech skills required.
Let’s get down to business, babes!
Reason #1: SEO Helps You Show Up For What Your Clients Are Really Searching For Online
It’s true. When you find the right keywords you’ll tap into how your clients think, what they’re struggling with, and how you can help.
Then you’ll use research to find the specific words they're already using in online searches so that you can use them in your content.
And when you do, they'll start finding you!
Plus, when you do your keyword research and add some SEO to your website (or work with a professional like Nicole to help you through that process…) you’ll find you get less “writer’s block” because you have topics that really connect with your clients.
So, you can pull from those ideas again and again as you build your reputation as a go-to expert in that area.
Reason #2 SEO Helps You Reach New Audiences Without Breaking The Bank
SEO, even a low-tech version of it, is a great way to get new business leads for free.
While you can use SEO to get paid traffic, it's the unpaid or “organic” traffic that Nicole specializes in.
This means you’re creating an SEO strategy to reach new customers and clients for free. And you make that happen in a number of ways:
Use SEO strategy in how you set up your website
Write SEO-infused content and copy on your website
Create SEO-infused content on other platforms like podcasts, social media, or Youtube
Make a plan to consistently share SEO-infused content your clients already want
Simply put: When you rock your SEO everything you create works together to help you show up in the right search results on Google.
And that leads your potential clients to learn from you, work with you, or buy your product.
Plus, this focus on your business goals (from more email list sign-ups to more sales or consultation bookings) means you save time and money too.
And no, you’re not just writing for a search engine here. You’re writing so both Google and site visitors fall in love.
Reason #3: SEO Shows You Whether Your Marketing Hustle Is Working
Have you ever found yourself posting blogs or videos, updating website pages, or sharing posts and wondering: “Is there anybody out there? Is this working?”
One of Nicole’s favorite things about SEO is that you can see what’s working and adjust what’s not.
There’s no overnight success story here, but… When you create and follow an SEO strategy for your website and your content you can get data from Google and other platforms you’re on that shows you what’s connecting and what might need some adjusting.
So, you spend your time on things that actually matter when it comes to growing your business.
Plus, if you find yourself getting some “shiny object syndrome” and wanting to do all the things… No worries!
You can focus on your strategy and give yourself some space to play too. SEO allows you to be focused but also flexible. Because we’re not robots here…
And that’s why we love having Nicole on board: She helps us write in ways that Google likes and delivers all of our Babes the best business blogs…ever!
Want to find out if your website is on Google’s radar?
Ready to make your marketing content work harder for you so you get your time back?
Looking to reach new clients and customers but aren’t sure where to start?
Our resident SEO copywriter Nicole can help.
She’s been helping babes spread the word through stellar copy and content for years and we know she’ll rock your SEO copy too!
To learn more about how she can help you grow your business with SEO copy and content, or to schedule one of her kickass website SEO reviews, just reach out.
Email her directly at Nicole@StayStellar.Co DM her on Instagram @StayStellarCo
And let her know you saw her here for a special Babes In Business Bonus!