Babe Profile - October 2008

Eloise Monaghan

Name:
Eloise Monaghan

Occupation:
Retailer

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Professional details:
Honey Birdette was founded in 2006 by friends Janelle Barboza and Eloise Monaghan. Tired of not being able to find provocative lingerie and luxury bedroom toys they set out to inject a sense of sensuality into the bedroom. With their lingerie inspired packaging and suggestively named products, Honey Birdettes' boutiques are flirty, playful and unapologetically sensual.

I most feel like a Babe when
Wearing suspenders of course!

I love coming to work each day because
I love the concept.

I first knew I wanted to be a (occupation) when
I saw how readily available luxury lingerie and erotic accessories were in places like Paris and London compared to how seedy the industry was in Australia.

The one thing that got me where I am in my career today was
A sense of adventure.

I feel most challenged in my career when
I've been standing in stilettos all day.

I feel most successful in my career when
I hear that Honey Birdette has been the topic of last night's dinner party conversation.

Eloise Monaghan

The highlight of my career has been
17,000 people downloading our erotic podcasts in one week.

If I wasn't a (occupation), I'd be a
Florist.

The best piece of advice I have ever received was
'today's the day!'

Next on my professional agenda is
Our new store in the Paddington Barracks.

To me, Work/life balance means
Croissants and coffee.

In ten years time I hope to be
Still in love with what I am doing.

I relax by
Reading Delicious magazine.

The best holiday I ever had was
On a felucca in Turkey.

My greatest love is
The people around me.

My favourite time of day is
Just before the sun goes down.

Something that makes me really happy is
Shoes off and the sweet and soulful tunes of Pink Martini.

Something that makes me really mad is
Not having daylight savings.

I treasured my childhood because
It was guilt-free.

The most interesting person I ever met was
My business partner.

My biggest regret in life is
Lifting with my back and not my legs! I've spent a fortune on physiotherapy.

My greatest achievement is
Doing something completely mad and opening a sensuality boutique in Brisbane.

www.honeybirdette.com.au