March 2008
What WoMen want?
For the last two years I have focussed my business, f., on
women and what they want in the boudoir. I have particularly been
interested in their views on intimate products, the inclusion of
intimate products within relationships and their general sexual
awareness. This very interesting and valuable information has been
gained through many conversations with experts, focus groups, get-togethers
with women and, for a broader reach, through national surveys.
In a nutshell, younger girls know more than their mothers. Consider that scary
or consider that progress. We all have our opinions.
Anyway, the point of this article is that last month the girls in the office
at f. wanted to know what men think about intimate products.
As a team, we constantly receive comments from men about our line
of business - most of them predictable, for example 'your husband's
a lucky man' or 'do you try all the products?'. Of course they receive
the usual blank look and our usual response of 'that is the typical
question we would expect from a man'. Moving on ...
We all had our pre-determined ideas of what they (men) would come back with,
with our main consensus being that men find intimate products a threat. But
I must say we were pleasantly surprised.
The survey, which was designed to uncover male attitudes to intimate accessories
and female sexuality, was that 82% of participants said that they own and use
an intimate product with their partner.
The interesting part of this statistic is that 23% of the intimate toys were
introduced by the woman and 43% were a joint decision.
It also revealed that 50% of men would buy intimate accessories over traditional
presents for their lovers this year.
Previously a taboo topic, it seems that Australia's attitude to intimate products
has shifted. Today's intimate toys are increasingly made for women by women
and display none of the phallic qualities of previous intimate accessories which
intimidated most women and their partners. Hence men are no longer threatened.
So in summary, men are certainly becoming more encouraging and accepting of
their partners needs in the bedroom with 87% admitting they felt comfortable
talking to their partners about 'toys'.
However take note, there is still a lot that hasn't changed with the survey
revealing that the typical male fantasy still exists with 38% of men still wanting
to experience a ménage a trios with their partner.
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f. is the original boutique for the boudoir which offers a discreetly feminine place to shop, online or via mail-order catalogue, for boudoir couture and intimate accessories.
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